Evan
Evan had spent his life in the mountains — snowboarding and fishing — an adventurous existence lived mostly at altitude. In 2014 he came to La Paz with a group of friends, looking for something with more energy and more life. He found it. The city, the sea, the people — something clicked that he hadn't felt anywhere else. He fell in love with La Paz that trip and spent the next several years looking for a way to come back for good.
He launched The Hook in March 2020. The world was shutting down. He was just getting started.
The mountains gave him a life of snowboarding and fishing. The Sea of Cortez called louder. He came to La Paz, ate the plums of El Mogote — and never left.
Memo
Memo grew up in Mérida, Yucatán with a deep passion for nature, adventure, and the natural world from an early age. When he first visited La Paz he immediately recognized something extraordinary — a sea unlike anything he had ever encountered. He stayed. Together with Evan he built The Hook around a shared conviction that great guides are people who genuinely love what they protect.